Meeting Employees Where They Are: How Flexible Mental Health Support Drives Business Success
When employees decide to seek help for life’s challenges through their Employee Assistance Program (“EAP”), accessibility and convenience become crucial factors in whether they follow through. Traditional barriers—including scheduling difficulties, travel constraints and privacy concerns—often prevent people from accessing the support they need.
Magellan Healthcare’s EAP provides five different ways to access counseling: in-person, video, phone, text messaging and live chat.
This multi-modal strategy recognizes people with different comfort levels, scheduling constraints, geographic limitations and communication preferences when seeking help. By meeting individuals where they are—whether they prefer the personal connection of face-to-face sessions, the convenience of video calls or the immediate back-and-forth of live chat—organizations help remove critical barriers to entry for EAP services.
This flexibility increases initial engagement and improves ongoing participation, as individuals can seamlessly transition between modalities as their needs evolve or circumstances change. The result is an inclusive, accessible mental health support ecosystem that serves employees and their families more effectively, ultimately leading to better individual outcomes and greater value for the organization.
Offering multiple counseling modalities delivers several key business benefits:
- Increased utilization rates: When employees can access services on their terms, program participation rises by an average of 31% (Journal of Occupational Health Psychology, 2023)
- Reduced barriers to entry: 67% of employees who would not pursue traditional therapy report a willingness to use digital mental health services (Harvard Business Review, 2024).
- Enhanced productivity: Access to appropriate mental health support can recover up to 27 productive workdays per employee annually (American Psychological Association, 2024)
For organizations EAP support is not just a benefit—it is a strategic investment with measurable returns. By offering multiple pathways to mental wellness, employers demonstrate commitment to their workforce while protecting their bottom line.
Magellan Healthcare focuses on connecting employees and their families to services that are accessible, responsive and holistic—and helping businesses build the healthy, engaged workforce they need to thrive.
Ready to learn how comprehensive mental health support can benefit your organization? Visit MagellanHealthcare.com/Employers.